Applied Marketing (BAAS)
Degree: Bachelor of Applied Arts and Sciences
Major: Applied Marketing
Total Hours: 120
| Code | Title | Hours |
|---|---|---|
| General Education Core Curriculum | ||
| Communication | ||
| ENGL 1301 | Composition I | 3 |
| ENGL 1302 | Composition II | 3 |
| Mathematics | ||
| MATH 1342 | Elementary Statistical Methods | 3 |
| Life and Physical Science | ||
| Select two of the following: | 6 | |
| General Biology (Non-Science Majors) | ||
| Plants and Human Society (Non-Majors) | ||
| Environmental Science | ||
| Chemistry for Allied Health Sciences | ||
| Biochemistry for Allied Health Sciences | ||
| General Chemistry I | ||
| General Chemistry II | ||
| Introductory Environmental & Physical Geology | ||
| Elementary Physics I Lecture | ||
| Elementary Physics II Lecture | ||
| Introduction to Astronomy Lecture | ||
| Language, Philosophy and Culture | ||
| Select one from: | 3 | |
| Introduction to Deaf Education | ||
| Ethics and Literature | ||
| American Literature | ||
| World Literature | ||
| African-American Literature | ||
| Intermediate French II | ||
| Philosophy of Knowledge | ||
or PHIL 2306 | Ethics | |
| Ethics | ||
| Intermediate Spanish II | ||
| Creative Arts | ||
| Select one of the following: | 3 | |
| Art Appreciation | ||
| Art History I | ||
| Film Appreciation | ||
| The Art of Computer Game Development | ||
| Dance Appreciation | ||
| Music Appreciation | ||
| Jazz History and Appreciation | ||
| History of Rock and Roll | ||
| Arts and Ideas | ||
| Theatre Appreciation | ||
| American History | ||
| Select two from the following: | 6 | |
| U S History I 1763-1877 | ||
| U S History II Since 1877 | ||
| Texas History | ||
| Government/Political Science | ||
| POLS 2301 | Intro to American Government I | 3 |
| POLS 2302 | Intro/American Government II | 3 |
| Social and Behavioral Science | ||
| Select one from the following: | 3 | |
| Introduction to Anthropology | ||
| Cultural Anthropology | ||
| Business Environment and Public Policy | ||
| Intro to Criminal Justice | ||
| Principles and Policies | ||
| Principles of Economics I Macro | ||
| Principles of Economics II Micro | ||
| Intro to Consumer Finance | ||
| Engineering Economics | ||
| Intro to Political Science | ||
| Intro to Political Science | ||
| General Psychology | ||
| Lifespan Development | ||
| Introduction to Sociology | ||
| Intro Social Work | ||
| Component Area Options | ||
| Complete six unique hours from the core curriculum courses listed above | 6 | |
| Required Courses | ||
| Professional Development Courses | ||
| AASC 3301 | Leadership/Communication Strat | 3 |
| AASC 4301 | Personal Productivity | 3 |
| COMM 3340 | Interviewing | 3 |
| Applied Marketing Courses | ||
| MKTG 3310 | Principles of Marketing | 3 |
| MKTG 3350 | Digital Marketing | 3 |
| MKTG 3360 | Consumer Behavior | 3 |
| MKTG 4310 | Marketing Management | 3 |
| MKTG 4330 | International Marketing | 3 |
| MKTG 4340 | Marketing Promotion | 3 |
| MKTG 4350 | Entrepreneurial Market Opportunities | 3 |
| BCOM 3350 | Business Communications | 3 |
| MISY 3321 | Spreadsheets for Bus Analytics | 3 |
| Elective Courses | ||
| 42 credits in 1000:4999 | 42 | |
| Total Hours | 120 | |
| First Year | ||
|---|---|---|
| Fall | Hours | |
| ENGL 1301 | Composition I | 3 |
| Creative Arts Core | 3 | |
| American History Core | 3 | |
| MATH 1342 | Elementary Statistical Methods | 3 |
| Elective | 3 | |
| Hours | 15 | |
| Spring | ||
| ENGL 1302 | Composition II | 3 |
| American History Core | 3 | |
| POLS 2301 | Intro to American Government I | 3 |
| Life and Physical Sciences Core | 3 | |
| Elective | 3 | |
| Hours | 15 | |
| Second Year | ||
| Fall | ||
| POLS 2302 | Intro/American Government II | 3 |
| Language, Philosophy, and Culture Core | 3 | |
| Elective | 3 | |
| Component Area Option | 3 | |
| Life and Physical Science Core | 3 | |
| Hours | 15 | |
| Spring | ||
| Social and Behavioral Sciences Core | 3 | |
| Component Area Option Core | 3 | |
| Elective | 3 | |
| Elective | 3 | |
| Elective | 3 | |
| Hours | 15 | |
| Third Year | ||
| Fall | ||
| MKTG 3310 | Principles of Marketing | 3 |
| Elective | 3 | |
| AASC 3301 | Leadership/Communication Strat | 3 |
| Elective | 3 | |
| COMM 3340 | Interviewing | 3 |
| Hours | 15 | |
| Spring | ||
| Elective | 3 | |
| MISY 3321 | Spreadsheets for Bus Analytics | 3 |
| MKTG 3350 | Digital Marketing | 3 |
| Elective | 3 | |
| MKTG 3360 | Consumer Behavior | 3 |
| Hours | 15 | |
| Fourth Year | ||
| Fall | ||
| AASC 4301 | Personal Productivity | 3 |
| MKTG 4310 | Marketing Management | 3 |
| BCOM 3350 | Business Communications | 3 |
| Electives | 3 | |
| MKTG 4330 | International Marketing | 3 |
| Hours | 15 | |
| Spring | ||
| MKTG 4340 | Marketing Promotion | 3 |
| MKTG 4350 | Entrepreneurial Market Opportunities | 3 |
| Electives | 3 | |
| Electives | 3 | |
| Electives | 3 | |
| Hours | 15 | |
| Total Hours | 120 | |