Marketing (BBA)
Degree: Bachelor of Business Administration
Major: Marketing
Total Hours: 120
| Code | Title | Hours |
|---|---|---|
| General Education Core Curriculum | ||
| Communication | ||
| ENGL 1301 | Composition I | 3 |
| COMM 1321 | Business and Prof Speech | 3 |
| Mathematics | ||
| MATH 1324 | Mathematics for Business and Social Sciences | 3 |
| Life and Physical Sciences | ||
| Select two of the following: | 6 | |
| General Biology (Non-Science Majors) | ||
| Plants and Human Society (Non-Majors) | ||
| Environmental Science | ||
| Chemistry for Allied Health Sciences | ||
| Biochemistry for Allied Health Sciences | ||
| General Chemistry I | ||
| General Chemistry II | ||
| Introductory Environmental & Physical Geology | ||
| Elementary Physics I Lecture | ||
| Elementary Physics II Lecture | ||
| Introduction to Astronomy Lecture | ||
| Language, Philosophy and Culture | ||
| ENGL 2300 | Ethics and Literature (Ethics and Literature) | 3 |
| or PHIL 2306 | Ethics | |
| Creative Arts | ||
| Select one of the following: | 3 | |
| Art Appreciation | ||
| Art History I | ||
| Film Appreciation | ||
| The Art of Computer Game Development | ||
| Dance Appreciation | ||
| Music Appreciation | ||
| Jazz History and Appreciation | ||
| History of Rock and Roll | ||
| Arts and Ideas | ||
| Theatre Appreciation | ||
| American History | ||
| Select two of the following: | 6 | |
| U S History I 1763-1877 | ||
| U S History II Since 1877 | ||
| Texas History | ||
| Government/Political Science | ||
| POLS 2301 | Intro to American Government I | 3 |
| POLS 2302 | Intro/American Government II | 3 |
| Social and Behavioral Sciences | ||
| ECON 2301 | Principles of Economics I Macro 1 | 3 |
| or ECON 2302 | Principles of Economics II Micro | |
| Component Area Option | ||
| ENGL 1302 | Composition II | 3 |
| BUAL 2305 | Business Statistics 2 | 3 |
| Required Major Courses | ||
| College of Business Core | ||
| ACCT 2301 | Introduction to Financial Accounting | 3 |
| ACCT 2302 | Introduction to Managerial Accounting | 3 |
| BULW 1370 | Business Environment and Public Policy | 3 |
| BULW 3310 | Business Law | 3 |
| FINC 3310 | Principles of Finance | 3 |
| MGMT 3300 | Introduction to Critical Thinking and Business Decision Making | 3 |
| MGMT 3310 | Principles Mgmnt/Org Behavior | 3 |
| MGMT 3320 | Production Management | 3 |
| MGMT 4370 | Strategic Analysis | 3 |
| MISY 1373 | Intro Business Technologies | 3 |
| MISY 3310 | Principles of MIS | 3 |
| MKTG 3310 | Principles of Marketing | 3 |
| ECON 2301 | Principles of Economics I Macro 1 | 3 |
| or ECON 2302 | Principles of Economics II Micro | |
| Major Specialization | ||
| MKTG 3350 | Digital Marketing | 3 |
| MKTG 3360 | Consumer Behavior | 3 |
| MKTG 4310 | Marketing Management | 3 |
| MKTG 4330 | International Marketing 3 | 3 |
| MKTG 4340 | Marketing Promotion | 3 |
| MKTG 4360 | Marketing Research | 3 |
| MKTG 4370 | Advanced Marketing Problems | 3 |
| Elective Courses | ||
| One College of Business, 3000-4000 Level course 4 | 3 | |
| Five free electives 4 | 15 | |
| Total Hours | 120 | |
- 1
One of these courses will be used to satisfy the Social and Behavioral Sciences requirement for the General Education Core. Since it is also required for the College of Business Core, it will be factored into the College of Business GPA.
- 2
BUAL 2305 Business Statistics will be used to satisfy one of the Component Area Options in the General Education Core. Since it is also required for the College of Business Core, it will be factored into the College of Business GPA.
- 3
MKTG 4330 International Marketing counts as the International/Cultural component also.
- 4
Consult with advisor for elective options.
| First Year | ||
|---|---|---|
| Fall | Hours | |
| BULW 1370 or MISY 1373 | Business Environment and Public Policy or Intro Business Technologies | 3 |
| ENGL 1301 | Composition I | 3 |
| Creative Art Core | 3 | |
| Life & Physical Science | 3 | |
| HIST 1301 | U S History I 1763-1877 | 3 |
| Hours | 15 | |
| Spring | ||
| MISY 1373 or BULW 1370 | Intro Business Technologies or Business Environment and Public Policy | 3 |
| ENGL 1302 | Composition II | 3 |
| POLS 2301 | Intro to American Government I | 3 |
| MATH 1324 | Mathematics for Business and Social Sciences | 3 |
| COMM 1321 | Business and Prof Speech | 3 |
| Hours | 15 | |
| Second Year | ||
| Fall | ||
| ECON 2301 or ECON 2302 | Principles of Economics I Macro or Principles of Economics II Micro | 3 |
| ACCT 2301 | Introduction to Financial Accounting | 3 |
| POLS 2302 | Intro/American Government II | 3 |
| HIST 1302 | U S History II Since 1877 | 3 |
| Life/Physical Science Core | 3 | |
| Hours | 15 | |
| Spring | ||
| ACCT 2302 | Introduction to Managerial Accounting | 3 |
| ECON 2302 | Principles of Economics II Micro | 3 |
| MGMT 3300 | Introduction to Critical Thinking and Business Decision Making | 3 |
| ENGL 2300 or PHIL 2306 | Ethics and Literature or Ethics | 3 |
| BUAL 2305 | Business Statistics | 3 |
| Hours | 15 | |
| Third Year | ||
| Fall | ||
| MISY 3310 | Principles of MIS | 3 |
| MKTG 3310 | Principles of Marketing | 3 |
| BULW 3310 | Business Law | 3 |
| MGMT 3310 | Principles Mgmnt/Org Behavior | 3 |
| FINC 3310 | Principles of Finance | 3 |
| Hours | 15 | |
| Spring | ||
| MKTG 3360 | Consumer Behavior | 3 |
| MGMT 3320 | Production Management | 3 |
| MKTG 3350 | Digital Marketing | 3 |
| Free Elective | 6 | |
| Hours | 15 | |
| Fourth Year | ||
| Fall | ||
| MKTG 4330 | International Marketing | 3 |
| MKTG 4340 | Marketing Promotion | 3 |
| MKTG 4360 | Marketing Research | 3 |
| MKTG 4310 | Marketing Management | 3 |
| Free Elective | 3 | |
| Hours | 15 | |
| Spring | ||
| MGMT 4370 | Strategic Analysis | 3 |
| MKTG 4370 | Advanced Marketing Problems | 3 |
| Free Electives | 6 | |
| COB Upper-Level Electives | 3 | |
| Hours | 15 | |
| Total Hours | 120 | |