This course introduces students to the fundamentals of sports analytics without requiring prior coding or statistical experience. Students will learn how data informs decisions in sports contexts—including player performance, game strategy, fan engagement, and business operations. Through real-world examples, case studies, and hands-on exercises, students will gain the ability to critically evaluate and communicate data-driven insights within the sports industry.

A study of principles, problems, human relationships and procedures in supervision and recreational administration. Involves theories of leadership, programs and philosophies in the sport industry.

Explores the relationship between sport and law, and the fundamentals of law used in sport managers, including contract law, tort law, employment and discrimination law, the effect of state and federal statutes on sport activities, and current legal issues in the industry.

Examination of the principles involved in planning and managing sporting events and facilities.

This course examines the role of media and public relations in contemporary sport organizations. Students explore how sport entities communicate with internal and external audiences through traditional media, digital platforms, and strategic messaging. Topics include media relations, branding, storytelling, crisis communication, social media strategy, and ethical considerations in sport communication. Emphasis is placed on understanding how narratives about sport are constructed, managed, and disseminated across multiple media environments. Students develop practical skills in media writing, content creation, and public relations planning while critically examining the cultural and organizational contexts in which sport communication occurs.

Study of financial theories and practical application as they impact sport revenues and expenditures; familiarization with current issues and trends in financing sport organizations.

This course examines human resource management principles and practices within sport organizations. Emphasis is placed on strategic staffing, employee development, performance evaluation, labor relations, diversity and inclusion, legal compliance, and ethical decision-making in sport contexts. Students analyze real-world sport industry cases and apply human resource management strategies to professional, collegiate, and recreational sport settings. This course is intended for upper-division students preparing for leadership and administrative roles in the sport industry.

Analysis and implementation of ethical thought decision-making process within the multivalued contexts of the sports industry.

This course examines the application of marketing principles and strategies within the sport industry. Emphasis is placed on consumer behavior, market research, branding, sponsorship, ticket sales, digital and social media engagement, event promotion, and the marketing of sport products and services. Students analyze contemporary issues and real world case studies from professional, collegiate, and recreational sport organizations. The course integrates strategic planning, data driven decision making, and hands on project development to prepare students for careers in sport business and marketing-related fields.

Supervised internship at selected public or private sport institutions.