MBA Marketing

Fall 2017

Degree: Master of Business Administration
Major: Business Administration
Concentration: Marketing

Core Courses - 24 Hours:

ACCT 5315 - Financial & Managerial Accounting Foundations

BCOM 5300 - Administrative Communications

BUAL 2310 - Business Analysis I

BULW 5300 - Legal Environment of Business

ECON 5300 - Foundation of Economics

FINC 5300

MGMT 5340 - International business*

MGMT 5380 - Strategic Management

MISY 5340 - ERP Overview

MKTG 5310 - Marketing Management

*Students may take BUSI 5380 - Study Abroad in place of MGMT 5340 or as a concentration elective

# An Exit Exam is required to complete the core

Concentration Courses - 12 Hours from:

9-12 Hours from

MGMT 5350 - Strategic Cases in Services Marketing and Management

MISY 5390 - Enterprise Systems/CRM

MKTG 5350 - Digital Marketing

MKTG 5360 - Consumer Behavior

MKTG 5370 - Market Research

Up to 3 Hours from:

MGMT 5311 - Concepts and Applications for New Ventures

MKTG 5340 - International Marketing

 

Leveling Courses* - 12 Hours

ACCT 5315 - Financial & Managerial Accounting Foundations

BULW 5300 - Legal Environment of Business

ECON 5300 - Foundation of Microeconomics

FINC 5300 - Foundations of Finance

BCOM 5300** - Administrative Communications

BUAL 2310# - Business Analysis I

MGMT 3310# - Principles of Organizational Behavior and Management

* Leveling courses may not be required for students who have taken the undergraduate level or graduate level equivalent and earned a C or better.

** Required for students who take an English Proficiency exam prior to admission to LU

# The MBA director may require when the student's academic backgrounds in business administration, GPA or work experience are limited.

Hours

36 Hours (more if leveling courses are needed)